Let’s break down each step in more detail. Don't worry, this is a simple process as outlined below. If you're new to Pinterest, then you'll need to create a business account to get started. How to Set Up Your Pinterest for Business Account If your page aligns with their interests, they’re happy to visit your site, share your posts, and help boost your brand’s reach. The core concept of Pinterest revolves around users creating and sharing pins of things they’re interested in with like-minded people - which means they’re already engaged when they log into the site. The caveat? Great pin content is critical - if users aren’t inspired, they won’t click. Pinterest boosts traffic.īecause each pin you make can contain a link back to your website, it’s easy for users to click through and boost your overall traffic, in turn raising your search engine rank. As a result, if users are looking at your Pinterest page, chances are they’re already curious about what you’re selling - and are more likely to click through. Pinterest effectively operates as a massive, visual search engine filled with images tailored to specific user interests. But that’s not the only reason to use Pinterest for Business. Read on to learn how you can use Pinterest to meet your business and marketing goals.Īs noted above, regular Pinterest users often leverage the platform to help inform their purchasing decisions. That's why it's important for businesses and marketers to be active on the platform.
And 90% of weekly Pinners make purchase decisions on Pinterest. In fact, more than 200 billion pins have been saved on Pinterest.
I'm not the only one who goes to Pinterest when I need new ideas. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales. However, Pinterest isn't just used for event planning.
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